Market Information

Market information has no value until it is used to make better marketing decision. (Marketing an Introduction page.115)

Vegetarian Times Study Shows
7.3 Million Americans Are Vegetarians

Additional 22.8 Million Follow a Vegetarian-Inclined Diet

• 59 percent are female; 41 percent are male.
• 42.0 percent are age 18 to 34 years old; 40.7 percent are 35 to 54; and 17.4 percent are over 55.
• 57.1 percent have followed a vegetarian diet for more than 10 years; 18 percent for 5 to 10 years; 10.8 percent for 2 to 5 years, 14.1 percent for less than 2 years.

http://www.vegetariantimes.com/features/archive_of_editorial/667

In order to produce superior customer value and satisfaction, companies need information at almost every turn. (Marketing an Introduction page.97)

The studies done by websites like Vegetariantimes.com can help provide information so we can cater to our customers needs. Our partners in distribution can also provide us with feed back from our consumers. And since our cook book is released bi-monthly, we can change the content based on information provided by these sites and stores.