Suppose a company is fortunate enough to discover several potential competitive advantages. It now must choose the one on which it will build its positioning. (Marketing an Introduction page.187)
Our advantage over other cookbooks is how we can create our products around our customer trends. Since trends are always changing and our comic is released bi-monthly, we can the style of our comic to fit the trend. The content will reflect the trend of the moment, including story line, recipes and even art work. Certain popular artist, chefs and writers will be hired based on trend. Most recipe books are updated yearly, by then consumers have grown tired of a product and move on to something new.
Monday, December 15, 2008
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