Market Segmentation

Market Segmentation is dividing a market into smaller groups of buyers with distinct needs, characteristics or behaviors who might require separate products or marketing mixes. (Marketing an Introduction page.165)

Our market Segment consist of four main groups.

Vegans- Already familiar to the lifestyle
Vegetarians (potential vegans)- The group that just needs that extra push to become a full vegan, but they can also benefit from our Vegan Comic Cook Book.
Health Food Shoppers- The regulars at Whole Foods or Trader Joe's. They eat meat, but is not strict to that diet.
Comic Book Enthusiast- The customers who read it for the narrative more than the recipes.

As you can see each segment are potential loyal customers. We will run our advertisement based on characteristics of that area. So if Eugene, Oregon's segment is vegetarian prominent. Then we will construct our marketing strategy around them.