Oh behav(ior)

Consumers make many buying decisions every day. Most large companies research consumer buying decisions in great detail to answer questions about what consumers buy, where they buy, how much they buy, when they buy and why they buy. (Marketing an Introduction page.129)

Luckily our target demographic is very controlled group of consumers. Because of their dietary choices, there is a limited amount of stores or restaurants they can purchase from. It is much easier to control their diet if it is cooked in their own homes. Not a lot of places offer organic products that is free of meat by products. This is a big marketing advantage, because we can heavily advertise these places with our product. We can do an exact placement of the comic books in these stores that vegans and vegetarians shop in, including major bookstores (Barnes and Noble and Borders). We will not be wasting any resources because our distribution strategy will be direct to our target demographic.

Lifetstyle, is a person's pattern of living as expressed in his or her psychographics (Marketing an Introduction page.136)

The vegan lifestyle in it's simple definition is an animal by product free diet and fashion. It is a lifestyle that was practiced by hippies and has gained popularity in recent years, by the health conscious middle class and wealthy. It gained it by down playing the self righteous reputation of being vegan and turning the lifestyle into a trend. Our comic book adds to the trend and it will gain momentum from it. Our plan is to hit trendy stores like Whole Foods, Barnes and Noble and Long Life Veggie, to show people that being vegan is more than just food. That it is a disciplined lifestyle, a "COOL" lifestyle reserved for the fit and beautiful.