The Value

Price is the sum of all the values that customers give up in order to gain benefits of having or using a product service. (Marketing an Introduction page.263)

We are keeping the traditional price for our comic which is $2.99. We are in all sense of the word a comic book and we will price our product as one. We want to give our consumers the sense that what they are buying is more than what they are paying for. It is a cook book, a entertaining a narrative and also a collectible.

As a collectible the price of the comics will grow in value with age. It will put our product in a position of high value with a low cost.

Good pricing begins with a complete understanding of the value that a product or service creates for customers. (Marketing an Introduction page.264)