The new and improvements

A company typically has to generate many ideas in order to find new good ones. (Marketing an Introduction page.240)

Here in Avengers Ink, we are always trying to brainstorm ideas to turn our comic book into a strong brand. We would like to expand from just comic books to other tangible items, like toys, kitchen hardware, movies and video games. We would like to turn the main characters into a brand, like how Tiger Woods and Michael Jordan is a brand.

We are going to do this by generating new ideas past being just a cook book.