VegUns seal of approval (branding and services)

To be a successful in our endeavors, we need to understand where our product falls in the product and service classification category. We understand that cookbooks and comics are a want and not a need. So therefor it is a specialty product. Specialty products are consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort. (Marketing an Introduction page.2o1)

Because it is a specialty item, our goal is to turn our product into a very recognizable brand, to the vegan and vegetarian market. If a vegetarian doesn't know anything about being vegan, they can at least identify the characters in "The Veguns" comic book. The comic will provide them with high-quality recipes and art. The perceptions about our brand needs to be high because of the market we want. Our customers buy high quality foods, so the quality of our comics should be just as high.

Brands are more than just names and symbols. Brands represent consumers' perceptions and feelings about a product and its performance everything that the product or service means to consumers.(Marketing an Introduction page.115)

The feeling and perception we want for our product is that it is cool, hip, sexy and trendy to be vegan. The best way to grab a young market is to create and associate something they are familiar with. Like a movie. Since there is an increase in sales for comics from comic book movies, we think a comic book movie for our product is a good way to build a strong brand. The movie will contain the same perceptions we want to get for the book, which is, our product is cool, hip, sexy and trendy.