Protecting the (marketing) Environment

Marketers need to be good at building relationships with customers, others in the company and external partners. To do this effectively, they must understand the major environmental forces that surround all of these relationships. (Marketing an Introduction page.65)

	America's Best Vegetarian-Friendly Large Cities
	1. Portland, Oregon 2. Seattle, Washington 3. San Francisco, California 4. New York, New York 5. Atlanta, Georgia

America's Best Vegetarian-Friendly Small Cities

1. Asheville, North Carolina 2. Eugene, Oregon 3. Salt Lake City, Utah 4. Norfolk, Virginia 5. Santa Monica, Cali

http://www.goveg.com/f-vegcities.asp

These are the top five vegetarian cities in the U.S. It includes the top five big cities and top five small cities. These are the ten cities that we will base our marketing environment on. Our plan is to not have a nation wide release, but a targeted release of the product. Meat eaters out number vegetarians by a very large margin, so it is a waste of resources and time to cover from coast to coast. By focusing on these cities, we can also keep track of our customers and again build a more personal relationship with them.

Demography is the study of human populations in terms of size, density location, age, gender, race, occupation and other statistics. The demographic environment is of major interest to marketers because it involves people and people make up markets. (Marketing an Introduction page.69)

The target demographic for our product are the Generation Y'ers. This is the generation that will surpass the baby boomers in number with a higher disposable income. They live in the major cities and they have a different way of seeing the new world. Baby Boomers and Generation X were limited to choices, in most account they inherited their product usage and diet from their parents. Generation Y, think more in the now. They won't accept just one choice, there has to be variety. We believe our product gives them that variety, it provides a healthy alternative that caters to a cleaner, albeit more lavishing lifestyle. Healthy foods are the all the rage these days and we are presenting it in a form of media that is familiar to this demographic.